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Strategija

The determination of the longerterm goals and targets.

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A plan from which a company will devise a method to compete against its competitors.

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The identification of non-rational stimuli as the basis for an advertising campaign.

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Specific plans of action for the achievement of designated marketing objectives.

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The identification of the specific goals which advertising is designed to fulfil.

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The determination and definition of the long-term goals of an organization.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
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The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Werbung; Marketingkommunikation

The number of issues of a media title that are sold.

Emitovanje
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broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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The promotion of its products or services by one company to another.

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A grouping of consumers based on the specific benefits they desire from a product.

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