Korporativna strategija

A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programs over short term profit needs.

Konkurentska strategija

Dienstleistungen; Marketing

A plan from which a company will devise a method to compete against its competitors.

Emotivna strategija

Werbung; Marketingkommunikation

The identification of non-rational stimuli as the basis for an advertising campaign.

Marketing strategija

Werbung; Marketingkommunikation

Specific plans of action for the achievement of designated marketing objectives.

Provizija

Werbung; Marketingkommunikation

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Werbung; Marketingkommunikation

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Werbung; Marketingkommunikation

The number of issues of a media title that are sold.

Emitovanje

Werbung; Marketingkommunikation

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Werbung; Marketingkommunikation

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Werbung; Marketingkommunikation

A grouping of consumers based on the specific benefits they desire from a product.

Begriffe aus den Nachrichten

Ausgewählte Begriffe

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Beobachter

Branche/Gebiet Obst & Gemüse Kategorie Wurzelgemüse

rotkvica

Annual or biennial plant (Raphanus sativus) of the mustard family, probably of Oriental origin, grown for its large, succulent root. Low in calories ...