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Strategija

The determination of the longerterm goals and targets.

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Konkurentska strategija
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A plan from which a company will devise a method to compete against its competitors.

Emotivna strategija
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The identification of non-rational stimuli as the basis for an advertising campaign.

Marketing strategija
Werbung; Marketingkommunikation

Specific plans of action for the achievement of designated marketing objectives.

Kreativna strategija
Werbung; Marketingkommunikation

The identification of the specific goals which advertising is designed to fulfil.

Korporativna strategija
Werbung; Marketingkommunikation

The determination and definition of the long-term goals of an organization.

Provizija
Werbung; Marketingkommunikation

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Werbung; Marketingkommunikation

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Werbung; Marketingkommunikation

The number of issues of a media title that are sold.

Emitovanje
Werbung; Marketingkommunikation

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Werbung; Marketingkommunikation

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Werbung; Marketingkommunikation

A grouping of consumers based on the specific benefits they desire from a product.

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