životni ciklus proizvoda

životni ciklus proizvoda

A concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.

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Branche/Gebiet Berufliche Laufbahn
Kategorie Vertrieb
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