Internacionalni proizvodi

The unlawful use of force or violence by a group or an individual who has some connection to a foreign power or whose activities transcend national boundaries, against people or ...

Dijete "baby boom" perioda

Dienstleistungen; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Dienstleistungen; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Dienstleistungen; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Dienstleistungen; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Dienstleistungen; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Dienstleistungen; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

Begriffe aus den Nachrichten

Ausgewählte Begriffe

Radmila Vojinovic

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Branche/Gebiet Urlaub Kategorie Feste

Kineska Nova Godina

The most important of the traditional Chinese holidays, Chinese New Year represents the official start of the spring, beginning on the first day of ...