Trošak po jednoj hiljadi (CPM)

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Dienstleistungen; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Dienstleistungen; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Dienstleistungen; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Dienstleistungen; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

Dienstleistungen; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

Begriffe aus den Nachrichten

Ausgewählte Begriffe

irena sabovic

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Branche/Gebiet Literatur Kategorie Romane

Državne nagrade za književna djela

American literary awards, running annually from 1950 to present. There are 4 awards, fiction, nonfiction, poetry, and young people's literature, with ...