Home > Terms > English, UK (UE) > F-pattern
F-pattern
The general vision pattern that users reading websites will follow. Upon first coming to a text-heavy site, they will scan horizontally across the top line of the content. Next, they will shift focus downwards slightly and again scan horizontally across the text. Finally they will scan vertically down the left side. These 3 motions form an 'F' shape.
Understanding this tendency is crucial for marketers and content generators, as it dictates where the most entertaining and eye-catching text should be placed. If readers are hooked by what they see in their initial F-scan they will stay to read all of the text on the page.
- Part of Speech: proper noun
- Synonym(s):
- Blossary:
- Industry/Domain: Internet
- Category: Websites
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Choppergate
A scandal involving NBC Nightly News anchor Brian Williams to assert falsely that helicopter was hit by an RPG during the invasion of Iraq in 2003. ...
Contributor
Featured blossaries
Browers Terms By Category
- Software engineering(1411)
- Productivity software(925)
- Unicode standard(481)
- Workstations(445)
- Computer hardware(191)
- Desktop PC(183)
Computer(4168) Terms
- Cables & wires(2)
- Fiber optic equipment(1)
Telecom equipment(3) Terms
- Rice science(2869)
- Genetic engineering(2618)
- General agriculture(2596)
- Agricultural programs & laws(1482)
- Animal feed(538)
- Dairy science(179)
Agriculture(10727) Terms
- Nightclub terms(32)
- Bar terms(31)
Bars & nightclubs(63) Terms
- Misc restaurant(209)
- Culinary(115)
- Fine dining(63)
- Diners(23)
- Coffehouses(19)
- Cafeterias(12)