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Segmentacija

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

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segmentacija
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A grouping of consumers based on the specific benefits they desire from a product.

Geografska segmentacija
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The identification of market or audience segments based solely on geographic factors.

Segmentacija tržišta
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The means by which the characteristics of homogeneous groups of consumers can be determined.

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Breaking a market in smaller segments and using different marketing mixes to better fit the needs of each segment's more specific needs and wants.

Provizija
Werbung; Marketingkommunikation

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Werbung; Marketingkommunikation

The interpretation of stimuli and the organization of thoughts and ideas.

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The number of issues of a media title that are sold.

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Werbung; Marketingkommunikation

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Werbung; Marketingkommunikation

The promotion of its products or services by one company to another.

Lojalnos brendu
Werbung; Marketingkommunikation

A measurement of the extent to which consumers are committed to a particular brand.

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