Direktni marketing

Direktni marketing

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Wortart: Nomen
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Branche/Gebiet Werbung
Kategorie Marketingkommunikation
Company: Butterworth-Heinemann
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Direct mail that asks the consumer for some feedback. This includes coupons, reply cards, a phone number, web address, etc.

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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The interpretation of stimuli and the organization of thoughts and ideas.

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A grouping of consumers based on the specific benefits they desire from a product.

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