Korporativni identitet

Korporativni identitet

The programme of communication and change that a company undertakes in order to communicate its values.

0 0

Verbessern

Bild hinzufügen

Wortart: Nomen
Synonym(e)
Blossary
Branche/Gebiet Werbung
Kategorie Marketingkommunikation
Company: Butterworth-Heinemann
Produkt
Akronym-Abkürzung:

Mehr

Zu "Mein Glossar" hinzufügen

Andere Sprachen:

Mehr

Was möchtest du sagen?

Ähnliche Begriffe anzeigen

identitet

Soziologie; Soziale Medien

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

Korporativni imidž

Werbung; Marketingkommunikation

The way in which a company is perceived, based on its history, beliefs and philosophy.

spolni identitet

Soziologie; Soziologie allgemein

Thinking of oneself as either male or female in accordance with the cultural norms associated with those roles.

Provizija

Werbung; Marketingkommunikation

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.