животни циклус производа

животни циклус производа

A management technique in which a product is depicted as passing through a series of progressive stages.

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Wortart: Nomen
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Branche/Gebiet Werbung
Kategorie Marketingkommunikation
Company: Butterworth-Heinemann
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Теорија којом се тврди да производи имају животни циклус са 4 фазе: увод, раст, зрелост и пад, на основу којих би требало предузети различите маркетиншке ...

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The process by which the tools of marketing communications are used in combination to reinforce each other.

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Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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The gathering and assessment of data and other information.

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