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The number of individuals reached by an advertising medium

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целна публика на пазарот
Tourismus & Gastfreundschaft; Hotels

A specific demographic, sociographic target at which marketing communications are directed.

корпоративен идентитет
Werbung; Marketingkommunikation

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари
Werbung; Marketingkommunikation

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање
Werbung; Marketingkommunikation

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање
Werbung; Marketingkommunikation

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација
Werbung; Marketingkommunikation

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија
Werbung; Marketingkommunikation

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

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