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ոչ գնային մրցակցություն
Trying to win business from rivals other than by charging a lower price. Methods include advertising, slightly differentiating your product, improving its quality, or offering free gifts or discounts on subsequent purchases. Non-price competition is particularly common when there is an oligopoly, perhaps because it can give an impression of fierce rivalry while the firms are actually colluding to keep prices high.
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A US retailer of premium quality women's fashion wear, lingerie and beauty products. Victoria's Secret is known for its annual fashion runway show, ...
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