- Branche: Consulting
- Number of terms: 1807
- Number of blossaries: 2
- Company Profile:
Gartner delivers technology research to global technology business leaders to make informed decisions on key initiatives.
Technology that can transmit digital video to mobile devices. It developed out of the DAB standard, which established itself as the best terrestrial radio system for delivering CD-quality, digital stereo sound in fixed, portable and mobile reception conditions.
Industry:Technology
A system component that enables communication over digital access facilities with a remotely located system connected to the public network over analog facilities.
Industry:Technology
A digital marketing strategy is the process of articulating the vision, goals and opportunities — as well as the processes, people, technology and initiatives to execute them — to create deeper interactions with customers, more customized and personalized offerings and interactions, data-driven decision making, and customer experience models that are more nimble and reactive to changes in customers’ needs, wants and interests.
Visit Gartner for Marketing Leaders and develop marketing strategies that seamlessly integrates digital and traditional media with proven models that help you align your marketing investments with business objectives. SummaryArticle NameDigital Marketing StrategyGartner, Inc.Gartner, Inc.DescriptionDevelop marketing strategies that seamlessly integrates digital and traditional media with proven models that help you align your marketing investments with business objectives.
Industry:Technology
A Digital Marketing Hub is software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration, data integration and common analytics.
Industry:Technology
Digital marketing, which continues to be integrated with multichannel campaign management, includes addressable branding/advertising, contextual marketing, social marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, video, mobile and social applications, point-of-sale terminals, digital signage and kiosks.
Industry:Technology
A digital marketer uses marketing principles, technologies and techniques to drive awareness, retention and sales through digital channels.
Industry:Technology
A technique for testing the digital processing circuitry of a communications device. It can be initiated locally or remotely via a telecommunications circuit; the device being tested will echo back a received test message (after first decoding and then re-encoding it) the results of which are compared with the original message.
Industry:Technology
Gartner defines digital forensics as the use of specialized, investigative techniques and technologies to determine whether illegal or otherwise inappropriate events have occurred on computer systems, and provide legally defensible information about the sequence of those events.
Industry:Technology
The gap in opportunities experienced by those with limited accessibility to technology, especially the Internet. This includes, but is not limited to, accessibility challenges in the following areas:
• Cultural (e.g., membership of a community that prohibits or restricts access to technology)
* Physical (e.g., having a disability that make it difficult or impossible to use a computer)
* Economic (e.g., being unable to afford a computer)
* Educational (e.g., not knowing how to use a computer)
Industry:Technology
A Gartner term describing the combination of XML and Internet transport protocols — such as HTTP, SMTP and FTP — to create a ubiquitous capability to exchange structured information. The metaphor relies on the contrast between previous business to business (B2B) message exchanges — such as electronic data exchange (EDI) using X12, EDI for Administration, Commerce and Transportation (EDIFACT) and various vertical-industry-specific standards — and the unstructured communications media of telephone and fax. The former required considerable investment and the interposition of a private network — or substantial bilateral negotiation — to achieve interoperability, while the latter are ubiquitous and broadly interoperable. With the Internet and ubiquitous software to implement Internet transport protocols, business partners can reduce the cost, delay and risk of implementing B2B messaging.
Internet transport protocols by themselves do not constitute a complete digital-dial-tone solution. For secure application messaging to occur over the Internet, communicating systems must be programmed to additional specifications in key areas such as security, routing and access control. Ubiquity will not be achieved until integration products agree on standards for meeting these requirements.
Industry:Technology
