- Branche: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The association of a company or brand name with a public activity.
Industry:Advertising
The recommendation of a product or service by someone other than the advertiser.
Industry:Advertising
The principles that guide an individual’s or organization’s conduct in its relations with others, and the values it wishes to communicate.
Industry:Advertising
The consumer’s consideration of the various options available to resolve an identified need or want.
Industry:Advertising
The identification of non-rational stimuli as the basis for an advertising campaign.
Industry:Advertising
The process of putting information into a symbolic form of words, pictures or images.
Industry:Advertising
Those non-rational reactions to a proposition which are based on intangible benefits or associations which a product or service can induce.
Industry:Advertising
That part of the process of consumer buying behaviour which results in an evaluative judgement about the alternatives.
Industry:Advertising
The means by which the recipient of a message transforms and interprets it.
Industry:Advertising
Groupings of individuals based on characteristics such as age, sex, race and income.
Industry:Advertising
