- Branche: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The identification of market or audience segments based solely on geographic factors.
Industry:Advertising
The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.
Industry:Advertising
The identification of a sequence of stages to explain the working of advertising.
Industry:Advertising
The creation of an identity for a product or service by its association with other values.
Industry:Advertising
Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.
Industry:Advertising
The process by which the tools of marketing communications are used in combination to reinforce each other.
Industry:Advertising
Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .
Industry:Advertising
The way in which a person lives, identified by his activities, interests and opinions.
Industry:Advertising
The means by which the characteristics of homogeneous groups of consumers can be determined.
Industry:Advertising
