- Branche: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
That element of the marketing mix which includes all forms of marketing communications .
Industry:Advertising
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
Industry:Advertising
The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.
Industry:Advertising
The process by which receivers only notice some of the messages to which they are exposed.
Industry:Advertising
The process by which receivers modify or change received information to fit in with existing attitudes and beliefs.
Industry:Advertising
A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.
Industry:Advertising
