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Butterworth-Heinemann
Branche: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
Words, pictures or images used to convey a message.
Industry:Advertising
source, sender of message, we also say, source of advertisement.
Industry:Advertising
The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.
Industry:Advertising
The determination of the longerterm goals and targets.
Industry:Advertising
The person or organization transmitting a communications message.
Industry:Advertising
miara intensywności kampanii marketingowej
Industry:Advertising
An open grouping of people with similar social ranking.
Industry:Advertising
semiotics, the study of nature of meaning, in contradiction to semantics that is study of significance, actually what corresponds to semiotics.
Industry:Advertising
The process by which manufacturers agree to abide by codes of practice without the force of law.
Industry:Advertising
A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.
Industry:Advertising