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Butterworth-Heinemann
Branche: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
Industry:Advertising
Packaging which offers the purchaser additional volume at no extra cost.
Industry:Advertising
A simple model of the communications process relating level of expenditure to sales effect.
Industry:Advertising
The agency’s revenue derived from direct advertising expenditure.
Industry:Advertising
The stimulation of knowledge about a person or object.
Industry:Advertising
A conviction regarding the existence or characteristics of something.
Industry:Advertising
Marketing communications activities which are not subject to commission being paid to the advertising agency.
Industry:Advertising
The physical or emotional qualities which a product or service possesses .
Industry:Advertising
A model of personal selling subsequently used to explain the process of advertising.
Industry:Advertising
The sum of money allocated to a campaign.
Industry:Advertising