- Branche: Health care
- Number of terms: 4240
- Number of blossaries: 0
- Company Profile:
The Blue Cross Blue Shield Association (BCBSA) is a federation of 39 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans.
The element of the marketing mix that an organization uses (1) to inform consumers about its products, the prices of its products, and how to obtain its products, (2) to persuade consumers to purchase its products, and (3) to remind consumers about the benefits associated with transacting business with the organization.
Industry:Health care
Legislation that allows convergence among the traditionally separate components of the financial services industry: banks, securities firms, and insurance companies. Also known as the Gramm-Leach-Bliley (GLB) Act.
Industry:Health care
The four tools of promotion-advertising, personal selling, sales promotion, and publicity.
Industry:Health care
The percentage of questions that are answered, requests that are fulfilled, and transactions that are processed and completed at the initial point of contact.
Industry:Health care
The review and possible authorization of proposed treatment plans for a patient before the treatment is implemented.
Industry:Health care
An unstructured, informal session in which six to ten people are led by a moderator who asks questions to guide the group into an in-depth discussion of a given topic.
Industry:Health care
The collection and analysis of information about the practice patterns of individual providers.
Industry:Health care
