Category: Business
Created by: scott.sf
Number of Blossarys: 3
"Think Different" was a major advertising campaign that Apple Inc. conducted between 1997 and 2002 to re-launch the company after nearly going bankrupt. In 1997, Steve Jobs was busy trying to save ...
Twiggy is the code name of Apple's own proprietary 5.25 inch floppy disk system named after a 1960s fashion model (Twiggy) who was famously thin. It was designed to be a higher-performance ...
Apple first used the iBrand name with the introduction of its iMac line of computers. Ken Segall, an employee at an L.A. ad agency handling Apple's account, came up with the name "iMac" ...
Coined in 1981 by current Apple VP, Guy "Bud" Tribble, the term was used to describe Steve Jobs' uncanny ability to convince nearly anyone of practically anything. According to folklore.com, Tribble ...